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Requirement 1 . Would SnowDreamSnowDream emphasize target pricing or cost - plus pricing? Why? SnowDreamSnowDream should emphasize a cost - plus target approach to pricing
Requirement Would
SnowDreamSnowDream
emphasize target pricing or costplus pricing? Why?
SnowDreamSnowDream
should emphasize a
costplus
target
approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good reputation, managers will have
no
some
control over pricing. Of course, they still need to consider whether the
costplus
target
price is within the range customers are willing to pay.
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