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REQUIREMENT 2 : EVALUATING EXPANSION ALTERNATIVES Background IF is considering flying a new route from its hub in Ottawa. The management team had a market

REQUIREMENT 2: EVALUATING EXPANSION ALTERNATIVES
Background
IF is considering flying a new route from its hub in Ottawa. The management team had a market study done to
determine which cities people are flying to the most, and they found that there four cities close to Ottawa that
would make suitable routes.
You have been tasked to develop a model that can be used to evaluate these four new routes.
Tasks
1. In the R02_EXPANSION worksheet, create a model that utilizes the Maximax, Maximin, Averaging, and
Expected Monetary Value heuristics.
2. Apply conditional formatting that highlights the optimal value for each heuristic model with a green fill.

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