Requirements:

Examine country variables that may enhance or detract from the success of the marketing of your chosen firm's products/services in your chosen country. This involves rating 25 factors in 5 categories: (1) demographics, (2) government, (3) physical infrastructure, (4) economics, and (5) communications infrastructure. You will rate these 25 factors on a sequence of Likert-type scales. You will then justify your ratings by composing "talking points" on each variable, which can later be used in presenting the report to the class. The final task is to make an overall assessment of the potential market, and to forecast the future market outlook.

Sources:

You can once again access the "Quick Research Links" as in the MIR, but are encouraged to seek additional sources. Consult the broad list of "Further Online Sources" provided near the end of this guide, and are also urged to locate additional sources.