Requirements

Using your understanding of brand loyalty and customer retention, come up with a marketing and loyalty plan to help Textile Graphix better retain out-of-state customers.

Step One

Rank the three main tendencies of brand loyalty as they relate to Textile Graphix (emotive, evaluative, behavioral) and include your justification for each ranking. Then, come up with an advertising plan to promote the tendency you ranked as number one.

Step Two

Identify how you will measure customer loyalty moving forward, including a justification for why you chose this measurement, how you'll carry out measurements, and frequency of reporting and reviewing data.

Step Three

Outline your customer loyalty program, including the marketing plan, customer incentives, and how incentives are earned. Include details for how you will cover each of the following program characteristics:

1. Informed
2. Targeted
3. Experiential
4. Easy