RES 500 Academic Writing and Research Skills 1 WEEK 13 ANALYSIS AND PRESENTATION OF DATA EXPLORING, DISPLAYING AND EXAMINING DATA Exploratory Data Analysis 2 Exploratory Confirmatory Data Exploration, Examination, and Analysis in the Research Process 3 Frequency of Ad Recall 4 Value Label Value Frequency Percent Valid Percent Cumulative Percent Bar Chart 5 Pie Chart 6 Histogram 7 Pareto Diagram 8 Mapping 9 SPSS Cross-Tabulation 10 Percentages in Cross-Tabulation 11 Guidelines for Using Percentages 12 Averaging Averaging percentages percentages Use Use of of too too large large percentages percentages Using Using too too small small aa base base Percentage Percentage decreases decreases can can never never exceed exceed 100% 100% References 13 1. Business Research Methods by Donald R Cooper, 12th Edition. Chapter 16 - Exploring, Displaying and Examining Data, PP 404-427