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Research - a critical component of market analysis - is critical to understanding consumer and business buyer behavior. Provide an example from a recent marketing
- Research - a critical component of market analysis - is critical to understanding consumer and business buyer behavior.
- Provide an example from a recent marketing campaign that effectively demonstrates either market research or marketing research.
- Do you suppose this marketer used primary or secondary research? Why?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
