Question
Research a well-known company. In a well-written paper, assess the situation facing your chosen company in a competitive market. Use the SWOT analysis (see reading
Research a well-known company. In a well-written paper, assess the situation facing your chosen company in a competitive market. Use the SWOT analysis (see reading linked below) to consider company goals, customers, competitors, and the business environment faced by your chosen company.
Support your discussion with research. Cite all sources in APA.
Tenney, D., Marquis, J. (2017).SWOT as a constructive predictor for business success of SMEs: A case study(Links to an external site.). Proceedings for the Northeast Region Decision Sciences Institute (NEDSI), 1014-1023.
https://eds-s-ebscohost-com.csuglobal.idm.oclc.org/eds/pdfviewer/pdfviewer?vid=1&sid=1ec3cc0f-3666-486c-83b3-f12f5e54f383%40redis
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
