research about is the failure of the TATA NANO

Introduction

Identification of why (Product or service) innovation fails by developing and argument around early(and/or) mid (and/or) late stages of new product/service development

Develop an argument around innovation process which makes clear:

• What is the principal cause of the failure?
• is it because of the mistakes made at early stages?
• mid stages?
• late stages?
• two of these stages?
• or maybe all three stages of innovation process?

Discuss how the organization could avoid making the same mistakes in the future