Research an organization that has EITHER done a great job at identifying how they are socially responsible, or that has gotten into hot water for
Research an organization that has EITHER done a great job at identifying how they are socially responsible, or that has gotten into "hot water" for not being ethical in their advertising.
If you choose being socially responsible, provide the following information:
- Company overview
- What steps did they take at being socially responsible, and how have they used their marketing strategies to outline this?
- Have they reaped the benefits of their actions/strategies? If so, provide an example.
- What is the one thing that stands out most to you from your research of this organization being socially responsible?
If you choose getting into "hot water", provide the following information:
- Company overview
- What is the circumstance of their unethical behavior?
- What were the consequences?
- What would be your recommendation on how this could have been handled correctly?
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Organization Demonstrating Social Responsibility Patagonia Company Overview Patagonia is an outdoor clothing and gear retailer known for its commitmen...
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Authors: Peter A. Stanwick, Sarah D. Stanwick
3rd Edition
1506303234, 9781506303239
