Research and Create mini brand audit for Tim Hortons. Please expound/elaborate answers

Mini Audit Categories

? Brand Name/Logo(s)

? Tagline/Slogan

? Top 3 competitors

? Canadian Market

? POP against #1 competitor

? POD against #1 competitor

?Whoaretheircustomers

oFullydescribetheirtargetaudience

?KeyProductofferings

oListthecompaniestopproducts

?Whatmotivatescustomerstopurchase

oDescribethekeyfactorsthatcauseacustomertochosethisbrandoverotherleadingbrands

?PositioningStatement

oProvideorwriteapositionstatementforthebrand

?Summaryofkeymarketinginitiatives

oWhatmediumsdotheyuse?

oHowdotheymarkettheirbrand?

?HoweffectiveistheBrand?

oDescribethestrengthofthebrandandwhyitisastrongorweakbrand.

oAnyareasforimprovement?

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RUBRICS

Brand Basics Clearly identified brand name, logo and slogan and top 3 competitors

POP/POD Clearly defines points of difference and parity against competition

Product Offerings Thorough description of key brand offerings

Target Audience Clear identification of the target along with some characteristics of that TA.

Motives Clear identification of what motivates TA to purchase/use brand

Positioning Statement Identification of positioning statement. If none present provides a potential positioning statement for brand.

Key Marketing Initiatives Thorough outline of key brand marketing initiatives.

Brand Effectiveness Clearly outlines how effective the brand is currently performing and provides justification or support for their position

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This is the format

TI-IE MINI BRAND AUDIT BRAND NAME INSERT BRAND LOGO 1. 2. 3. 1. TOP 3 COMPETITORS 3 POINTS OF PARITY 3 POINTS OF DIFFERENCE DESCRIBE THE COMPANIES KEY PRODUCT OFFERINGS WHO ARE THEIR CUSTOMERS [IDENTFY THEIR PRIMARY TARGET AUDIENCE} BRAND POSITIONING STATEMENT HOW DO THEY PROMOTE THEIR BRAND (SUMMARY OF KEY MARKETING INITIATIVES] DESCRIBE HOW EFFECTIVE YOU FEEL THE BRAND IS WHAT MOTIVATES CUSTOMERS TO PURCHASE PRODUCT