Research and Create mini brand audit for Tim Hortons. Please expound/elaborate answers Mini Audit Categories
Question:
Research and Create mini brand audit for Tim Hortons. Please expound/elaborate answers
Mini Audit Categories
• Brand Name/Logo(s)
• Tagline/Slogan
• Top 3 competitors
• Canadian Market
• POP against #1 competitor
• POD against #1 competitor
• Who are their customers
o Fully describe their target audience
• Key Product offerings
o List the companies top products
• What motivates customers to purchase
o Describe the key factors that cause a customer to chose this brand over other leading brands
• Positioning Statement
o Provide or write a position statement for the brand
• Summary of key marketing initiatives
o What mediums do they use?
o How do they market their brand?
• How effective is the Brand?
o Describe the strength of the brand and why it is a strong or weak brand.
o Any areas for improvement?
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RUBRICS
Brand Basics Clearly identified brand name, logo and slogan and top 3 competitors
POP/POD Clearly defines points of difference and parity against competition
Product Offerings Thorough description of key brand offerings
Target Audience Clear identification of the target along with some characteristics of that TA.
Motives Clear identification of what motivates TA to purchase/use brand
Positioning Statement Identification of positioning statement. If none present provides a potential positioning statement for brand.
Key Marketing Initiatives Thorough outline of key brand marketing initiatives.
Brand Effectiveness Clearly outlines how effective the brand is currently performing and provides justification or support for their position
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This is the format
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr