Question
Identify the 4P's of the Amazon Describe how the brand uses the marketing mix elements as a guide. Analyze the impact of the marketing
Identify the 4P's of the Amazon
Describe how the brand uses the marketing mix elements as a guide.
Analyze the impact of the marketing mix on overall brand perception.
Describe the role of internal stakeholders in this brand growth stage.
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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