What consumer wants (or benefits) are met by the following products or services? (a). 3M Post-it Flag

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What consumer wants (or benefits) are met by the following products or services?

(a). 3M Post-it® Flag Highlighter,

(b). Nike running shoes,

(c). Enterprise Rent-A-Car, and

(d). Amazon online shopping.

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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