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Research and Describe the Integrated Marketing Communications mix for Kraft Hockeyville(KHV). Identify the key components of the Integrated Marketing Communications Mix (IMC) that Kraft has
Research and Describe the Integrated Marketing Communications mix for Kraft Hockeyville(KHV).
- Identify the key components of the Integrated Marketing Communications Mix (IMC) that Kraft has used to promote the KHV promotion. Specifically, identify which of the seven (7) components of the IMC mix Kraft used in KHV and provide a supporting example for each of these components.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
