research and share four examples corresponding to the four options of Ansoff's Matrix. The following video will help you understand it better. https://www.youtube.com/watch?v=4dKliWrCywM

The company could be a hypothetical or an existing one in any industry of your choice. But you have to discuss how it can choose to go for market penetration, market development, product development or diversification.

For example, if you love sports and would like to take Nike as an example - think how Nike could go ahead with the four options.

Your contribution to this discussion session will be graded based on:

1) relevance of your examples

2) how well you put across your points.

Make sure, you use formal business terminology and avoid any dialectical terms. You are free to share any video that you find relevant to the case.