Research and watch the video to answer the questions.

Video: https://www.viddler.com/embed/f372dde9

1. How are passion, consciousness, and product quality part of the product management process at Justin's?

2. How does the stage of the product life cycle influence marketing decisions at Hormel and Justin's?

3. What are the branding strategies used by Hormel and how Justin's products fit into the Hormel product line?

4. How are sustainability and corporate responsibility considerations likely to influence the future at Justin's?