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Research Apple.com and its stockholders. These reports can usually be found on a company's website. Use the report to answer the following questions: What is

Research Apple.com and its stockholders. These reports can usually be found on a company's website. Use the report to answer the following questions:

  • What is (are) the main industry(ies) in which the company competes?
  • What business-level strategy does the company seem to be pursuing in this industry? Why?
  • What corporate-level strategies is the company pursuing? Why?
  • Have there been any major changes in its strategy recently? Why?

Consider how your understanding of the above questions can apply to a SWOT analysis.(For example, if you recognize that a major change in strategy revolves around expanding into foreign markets, that relates to the opportunities component of a SWOT analysis.)

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