Question
Research at least 3 competitors of Laptop Docking Stations in India. Choose the most competitive company (perhaps the one with the largest estimated market share)
Research at least 3 competitors of Laptop Docking Stations in India. Choose the most competitive company (perhaps the one with the largest estimated market share) and make a competitive benchmarking analysis using 6-8 key metrics. Include a discussion that addresses your choices for the key metrics and why you think customers would value some over others (the customer importance), how you derived the various ratings, and a summary of your key findings and potential implications.
You may want to think in terms of what opportunities and risks exist in the market based on the competitive situation.
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