Question
Research blue ocean strategy and discuss examples of companies that have succeeded in pursuing this strategy. Do companies developing uncontested market spaces necessarily have to
Research "blue ocean strategy" and discuss examples of companies that have succeeded in pursuing this strategy. Do companies developing uncontested market spaces necessarily have to be innovative upstarts?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
