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Research can be a very expensive proposition for business organizations in terms of time, money, and manpower. Given the cost, do you think research is

Research can be a very expensive proposition for business organizations in terms of time, money, and manpower. Given the cost, do you think research is an economic necessity for business organizations? if so, what are the values and benefits of marketing research? If not, what is the alternative that is more effective and less costly?

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