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Research, design and develop the process for a new product launch or product adaptation for an international market. Present all considerations for implementation and compliance.Develop

Research, design and develop the process for a new product launch or product adaptation for an international market. Present all considerations for implementation and compliance.Develop an international marketing plan for a product/service of your choosing that incorporates the lessons learned from all the chapters in the international marketing modules, including key elements of:

Target market profile

International business strategy of the company

Political/economic/social characteristics

Customer profile

Competitor profile

Market entry strategy

Country: Kazakhstan

Product: Lollacup-Straw Sippy Cup

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