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Research, develop and present a viable new product for the Mars Wrigley Confectionries (NPD). Find their market wants, making smart product improvements, and developing new
Research, develop and present a viable new product for the Mars Wrigley Confectionries (NPD). Find their market wants, making smart product improvements, and developing new products that meet and exceed their customers' expectations
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
