Research Hallmark the consumer product for changes in trend (trend analysis) Develop a survey of consumer intentions to determine a increase or decrease in demand for product(Hallmark), will there be a change in design, and will there be an introduction of a new product. The questions in your survey-opinion poll should be designed to capture if the current users of the product are satisfied or unsatisfied with the product, how they currently use the product, how often do they use/purchase the product and so forth. The questions should be designed to capture consumers intent in the near future. This information will help you determine as the manager what should be the next steps for this product and/or complete brand.