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Research indicates that consumers/buyers of laptops and/or desktops and smart-phones and smart-watches tend to be consumers that look for more expensive cars, sport cars, backpacking
Research indicates that consumers/buyers of laptops and/or desktops and smart-phones and smart-watches tend to be consumers that look for more expensive cars, sport cars, backpacking equipment, binoculars, expensivebicycles and enjoy using multiple media platforms to stay connected--what is the segmentation approach that is being described?
a)psychographicsegmentation
b)demographic segmentation
c)product positioning
d)product-related segmentation
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