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____________ research is conducted at the beginning of a market research project to further define potential growth opportunities and different courses of action. Exploratory Descriptive
- ____________ research is conducted at the beginning of a market research project to further define potential growth opportunities and different courses of action.
- Exploratory
- Descriptive
- Casual
- Secondary
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
