Research JC Penny about having financial difficulties or is on the brink of bankruptcy.

Conduct a strategic analysis of the company's current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write an analysis. When writing your analysis, complete the following:

• Evaluate the company's current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Have a plan to implement the strategies you selected.