Research Nintendos Wii which was a groundbreaking game console with motion sensors, and answer the following questions:

a. What is the classification of Nintendo Wii system Goods/ services/ events/ experiences/ persons?

b. Which of the 5 basic markets is the system part of?

c. What is the corporate mission of Nintendo?

d. What kind of research do you think Nintendo adopted to arrive at the idea of Wii system provide a detailed narrative based on your research on the company.

e. Who are the 5Cs (target market) involved in Nintendo Marketing Strategy? Customer Targets (Who are the specific customers Wii wants to buy the product?)

f. Competitor Targets (Who are the Wiis competitors?)

g. Optimal Value Proposition - Value proposition (What is the Wiis value proposition? How does the Wii differentiate itself in the marketplace?)

h. How did Nintendo position the Wii gaming system?

it's assignment for Marketing Management class