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Research objective 13: Determine if the amount of time students has outside of classes and work is related to their preference for watching sports live.

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Research objective 13: Determine if the amount of time students has outside of classes and work is related to their preference for watching sports live. Survey item: . Prefer to watch sports live: 1= Very Strongly Not Prefer, 2= Somewhat Not Prefer, 3= Neither Prefer Nor Not Prefer, 4= Somewhat Prefer, 5= Very Strongly Prefer . How many hours of leisure time do you have on average per week? hrs. Analysis result: Correlations Preference for Average leisure watching sports time per week live (hour) Preference for watching Pearson Correlation 1 043 sports live Sig. (2-tailed) 372 N 658 658 Average leisure time per Pearson Correlation 043 1 week (hour) Sig. (2-tailed) .372 N 658 658[Task] 1. Identify the measurement types of the variable of interest in this question. a. Preference for watching sports live 1). Leisure time 2. State the null and alternative hypotheses for this research objective (Choose either the statistical language or marketing language. You do not have to list both languages.) a. H0: 1}. HA: 3. Interpret the result in statistical language a. What is the pvalue? b. What is the r (correlation coeicient)? c. Is the result signicant? d. Should you reject the null hypothesis? e. What do this statistical decision (your answer to 3d) and this r tell you about the relationship in statistical language? {repeating Signcantot signicant or rejecting: reject is not enough) 4. Translate the statistical conclusion into marketing implication

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