=+4. Whether they responded to the ad in an emotional way (ad emotional effect).

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

ISBN: 978-1405199537

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Authors: Margo Berman

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Question Posted: Sep 24, 2024 03:02 AM

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=+4. Whether they responded to the ad in an emotional way (ad emotional effect).
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=+3. What they like or disliked about the ad, whether it seemed to be cohesive or confusing (ad consistency).
=+5. How they might use the product (usage effect).
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=+4. Whether they responded to the ad in an emotional way (ad emotional effect).

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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