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Research Objective 4: Test whether there is a difference in the satisfaction level of the college school spirit between people who have attended college sports

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Research Objective 4: Test whether there is a difference in the satisfaction level of the college school spirit between people who have attended college sports events and those who have not. Survey Items: . School Spirit: 1= Extremely Unsatisfied, 2= Moderately Unsatisfied, 3= A Little Unsatisfied, 4= Neither Satisfied Nor Unsatisfied, 5= A Little Satisfied, 6= Moderately Satisfied, 7= Extremely Satisfied . Have you ever attended UTC sports events?: 1 = Yes, 2 = No Analysis result: Group Statistics Have you ever attended Std. Std. Error UTC sports events? N Mean Deviation Mean School Spirit Yes 514 5.61 1.368 059 No 145 4.57 1.607 131 Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of Means 95% Confidence Interval of the Difference Sig. (2- Mean Std. Error F Siq tailed) Difference Difference Lower Upper School Spirit Equal variances 535 681 assumed 1.015 9.226 013 1.344 132 1.086 1.602 Equal variances not assumed 8.533 213.5 012 1.344 .144 1.060 1.628[Task] 1. Identify the measurement types of the variable of interest in this question. a. School Spirit b. Attending Sports Events 2. Which variable is your mean variable? 3. Which variable is your group variable? 4. State the null and alternative hypotheses for this research objective (Choose either the statistical language or marketing language. You do not have to list both languages.) a. Ho: b. HA: 5. This is a two-step analysis; answer the following questions about the p-value that should be interpreted. a. In step 1, which p-value should you interpret? (list the value of that p-value) b. In step 2, which p-value should you interpret? (list the value of that p-value) 6. Interpret the result in statistical language a. What is the t-value? b. Is the result significant? c. Should you reject the null hypothesis? d. What does this statistical decision (your answer to 6c) mean? (repeating significantot significant or rejectot reject is not enough) 7. Translate the statistical conclusion into marketing implication

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