Research on Home Appliances Industry in the United States fellow all below steps

1. Industry performance over the past 5-years

1. Use various indicators of financial performance (e.g. ROI, ROS, growth measure).

2. Industry major competitors

1. Major competitors and market shares

Note:For sections 1 and 2 use graphs and charts (place in Appendices) and reference in text. Sections 1 and 2 should not exceed half a page single spaced

3. Industry environmental characteristics

1. General environmental conditions
   1. Discuss the influence of key factors (use the PESTEL framework)
2. Industry structural characteristics
   1. Discuss the influence of key factors (use Porter's 5 forces model and complements)

Note:Section 3 should not exceed one and half pages single spaced

4. Conclusions

1. Future directions
   1. Drivers of industry change and their impact on industry structure
   2. Future opportunities and threats
   3. Industry attractiveness

Note:Section 4 should not exceed half page single spaced

5. Provide an assessment of the important characteristics of the focal firm

1. Describe key strategies of the focal firm.
2. Describe key resources and capabilities
3. Provide an assessment of the firm performance.
4. Provide an assessment of the firm's competitive position relative to industry rivals. Does the firm have a sustainable competitive advantage?

Note:Section 5 should not exceed one page single spaced

6. Problem Definition

From the assessment the focal firm's position in its environment, provide a clear formulation of problem(s). Support the problem statement(s) with data that indicates the existence of current or anticipated problems.

Note:Sections 6 should not exceedhalf a page single spaced

7. Recommended strategy

Present your strategy for solving the problem(s). State the strategic objectives. State the necessary tactics to achieve the strategic objectives.

Note:Section 7 should not exceed half a page single spaced

8. Validation of recommended strategy

Validate why your recommended strategy will work using qualitative and quantitative reasoning, cost benefit analysis, and provide timeline for implementation.

Note:Section 8 should not exceed half a page single spaced