Research on the relevant consumer behaviour and report on Oxfam's Australian likely consumer base in terms of their demographics, psychographics, shopping habits, motivation and media use. You need to gather information from a comprehensive list of databases and other sources used (use library-based sources, that is, relevant academic journals/books/publications and reports from consumer advocacy groups, etc, NOT Wikipedia, blogs, or other unreliable sources). In your literature search, please focus on articles in journals that are ranked A*, A, or B on the ABDC journal quality list. You can find this list on MyUni as an MS Excel file. Please note fieldwork (for example a survey) is not required for this assignment. You are expected to include discussion of such aspects as, for example, what is the current state of this consumer behaviour? Is it a norm in the Australian population or is it a behaviour exhibited by only a proportion of the population? What is the profile of the proportion of the population who adopted this behaviour? What is the profile of non-adopters? Think about relevant factors such as age, gender, education, social class, lifestyle, household composition, etc.