Research Phenomenon Problem/Question What is the phenomenon I What is the problem I want am investigating in this to address? What do I project? What is the unit of really want to know? analysis? O Motivation Literature Why is it important to What literature does this address this problem? build on? What literature Value/benefits? do I need to review? What type of literature review do I want to conduct?Target Audience & Outputs Who is this research for? What academic or professional community, specific users such as a company or policymaker? What will be the main outputs of this research? Thesis/article/book/practit loner report/podcast...or change in mindset of decision makers through their involvement?)