Research Project Literature Review

Task: Prepare a research topic literature review in two parts.

• The first part develops the rationale for your future research project and research question framing its relevance and importance to particular stakeholders.
• The second part details the academic literature that grounds your research question in theory.

( All reference material must be correctly cited and referenced in APA style)

 

MY Research Project- HOW NETFLIX USE OF DATA SCIENCE AND ALGORITHMS TO MAXIMIZE CUSTOMER EXPECTATION.

The Research Project Literature Review will include the project’s aims and rationale and provide a literature review.

Research question

Why is customer behavior data so Important in OTT platform?

Why extreme personalization is important in streaming business(OTT)?