Research Question/Objective, Components of the research questions (10 marks)

Once you have shown what the problem/issue is, then translate it into a research question/objective, a set of component questions, and a decision outcome(s) (to be discussed in class).

- Express Marketing research questions/ problems and marketing research objectives explicitly- 4 marks)

- Justify your choice/provide linkage to your background section- 6 marks for at least 2 MRO statements.

MRP: What are people's feelings about shopping on Amazon?

MDP: Should Amazon launch new products in its web store?

MROs:

• Cognitive component of attitudes - Amazon and Amazon items are well-known among consumers.
• Affective component of attitudes- Consumers' attitudes toward internet shopping in general

• Conation (Behavioural) component of attitudes- Intentions of customers to buy/recommend new Amazon products.