Research scope.

INTRODUCTION TO THE ASSIGNMENT

$$ This assignment consists of ONE research$-$based question.

Tech Innovators, a leading technology solutions provider, is venturing into the Indian market to capitalize on its vast potential. Motivated by the tech$-$savvy population, dynamic business environment, and government support, the company aims to align with India's digital transformation. The company will adopt a customer$-$centric approach, conducting market

analysis and gathering feedback to customize products and services for the Indian market.

Building alliances is a key element in Tech Innovators' strategy. Collaboration with local businesses, industry experts, and government bodies is prioritized to navigate regulatory challenges and gain a deeper understanding of the Indian market dynamics. Leveraging local expertise will contribute to a strong foundation in the Indian market. Tech Innovators'

expansion plan involves a culturally sensitive approach, emphasizing a deep understanding of the Indian market. The company aims not only to establish a robust business presence but also to contribute significantly to India's technological landscape.

To navigate cultural differences, Tech Innovators plans extensive research into Indian cultural dimensions, social norms, and consumer behaviour. The objective is to tailor entry strategies to align with the preferences of the Indian consumer base. The research focuses on understanding the intricacies of successful market entry, including cultural nuances, regulatory landscapes, and competitive strategies. The CEO has appointed you as a research manager and your first

task is to identify a business problem related to any of the management functional areas $($finance$,$ human resources, marketing, finance, operations, etc$)$ and prepare a research proposal.

Your research problem should draw on academic literature, case studies, and industry insights to inform decision$-$making throughout the expansion journey.

Please ensure that your Research proposal includes $($but is not limited to$)$ a discussion of the following:

ASSIGNMENT QUESTIONS

QUESTION $1[100$ MARKS$]$

Write a research proposal using the following sections and guidelines.

$1\mathrm{.}1$ Introduction $(15)$

This should include the:

$$ Background and rationale of the research

$$ Research problem statement $($include evidence of brainstorming or cognitive mapping$)$;

Research objectives

$1\mathrm{.}2$ Literature review $(20$ Marks$)$

This should be:

$$ Structured according to research objectives or research questions;

$$ Based on researched theory $($relevant to title or problem statement$)$; and

$$ Supported by evidence of having engaged with relevant literature in an

intellectual and academic manner with a minimum of $10$ sources or readings.

$$ Highlight the gap in the existing literature

$1\mathrm{.}3$ Importance, value, or benefits of study $(10$ Marks$)$

This should:

$$ Describe the significance or value of the study; and

$$ Discuss the future benefits of this study for the organization.

$1\mathrm{.}4$ Proposed research design $(35$ Marks$)$

This should include:

$$ Research method and research approach.

$$ Research delimitations and limitations; and

$$ Research ethical considerations.

$1\mathrm{.}5$ Proposed research schedule $(10$ Marks$)$

This should:

$$ Discuss the workplan with possible time frame or schedule for the study.

$1\mathrm{.}6$ Resource list $(10$ Marks$)$

This should include the:

$$ List of sources used to compile the research proposal, correctly referenced

using the APA $7$ referencing style. $($This includes the sources used in the literature study.$)$