Research shows that advertising ____________, whether real or perceived, reduces advertising effectiveness.

Select one:

a.clutter

b.spending

c.duration

d.intensity

e.none of the answers supplied for this question are correct

The objective of marketing communications is to enhance brand equity as a means of ____________.

Select one:

a.increasing consumer brand loyalty

b.increasing short-term sales

c.reducing the promotional budget

d.reducing the advertising budget

e.defining the marketing mix