Question
Research Starbucks How does the company introduce itself on its website (to get you interested in them) 2. What are its products (this could be
Research Starbucks
- How does the company introduce itself on its website (to get you interested in them)
2. What are its products (this could be an short list or long list)
3. What are the various channels they use (see definition in Introduction and watch the video to help you determine what omnichannel represents)
4. What channel experience on this companies site would make you want to become a consistent customer (in other words, it hits the mark in regards to relationship marketing)?
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Authors: Stephen P. Robbins, David A. DeCenzo, Robert M. Wolter
8th edition
133884869, 133884864, 978-0133884869
