"Research suggests that a business is likely to achieve superior revenue growth, market share, and profitability when there is a god fit between its competitive strategy and the strategic marketing programs of its various product or service offerings."

Analyze the above concept in relationship to the airlines industry: (1) how do competitive strategy and strategic marketing programs intersect in the case of airlines and (2) in what ways can this result in superior revenue growth, market share, and profitability?  Give specific examples.