Question
Research the export methods of a specific company you're interested in. What are their methods of entry? Do they pratice the same method of entry
Research the export methods of a specific company you're interested in. What are their methods of entry? Do they pratice the same method of entry for multiple countries? If not, what other strategies do they use? Critique these methods of entry, and share what method of entry they should use for entering a specific country that they do not currently export to.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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