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Research the following five brands from the LVMH group, Lois Vuitton, Fendi, Dior, Moet et Chandon and Hennessy. Outline their product ranges, positions within the
Research the following five brands from the LVMH group, Lois Vuitton, Fendi, Dior, Moet et Chandon and Hennessy. Outline their product ranges, positions within the various markets, and relevance to the LVMH portfolio.
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1 Louis Vuitton Product Range Louis Vuitton is primarily known for its luxury fashion and leather goods including handbags luggage accessories shoes and readytowear clothing It also offers a range of ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
