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Research the purchase dynamics of buying a refrigerator. How long does it take for someone to make this type of purchase? How often does one

Research the purchase dynamics of buying a refrigerator. How long does it take for someone to make this type of purchase? How often does one buy a refrigerator? How does this impact your scheduling of media?

Kelley, Larry; Sheehan, Kim; Jugenheimer, Donald W.. Advertising Media Workbook and Sourcebook (p. 66). Taylor and Francis. Kindle Edition.

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