Research Title: Segmentation and Price Optimization: A Revenue Management Strategy to Hotel Business Sustainability Against Rising Competition

Objectives:

- This topic aims to prevent possible crisis and bankruptcy in the company.

- The objective of this topic is to help hotels optimize its cost for different segments and can help to generate customer loyalty.

- Explore factors that make this revenue management strategy a key in sustaining a Hotel Business even there is a rising competition.

- Identify other revenue management strategy you can also use to the sustainability of Hotel Businesses and how Segmentation and Price Optimization Strategy standout above the others.

- To formulate recommendations to managerial accountants in terms of revenue management in the course of having strong competition

Specific questions:

1. What are the factors that makes vital tool in sustaining Hotel Businesses?

2. What are the basis for Segmentation and Price Optimization to be considered as a key in leading hotel businesses to its revenue sustainability considering that other hotel industry also have this strategy?

3. How do Segmentation and Price Optimization will help hotel businesses to lower its costs and enables the hotel to generate customer loyalty?

Statement of the Problem:

1. Can Segmentation and Price Optimization help the hotels sustain their business taking into consideration that there is a rising competition?

2. What is the effect of revenue management in the sustainability of hotel businesses?

3. What is the importance of using Segmentation and Price Optimization in sustaining hotel businesses?

4. Is it effective to use revenue management in sustaining hotel businesses against strong competitors?

5. How much does excellent Segmentation and Price Optimization weigh as a factor on sustaining a hotel business above other revenue management strategy?

6. How frequently Segmentation and Price Optimization is used towards the sustainability of a hotel business?

Required:

• Title
• Rationale
• Proposed Methodology
• Statement of the Problem

Limit your specific problems to maximum of 3 only (if you have another specific problem in mind you can put it)