Research Topic:

In this assignment, you are required to write a research essay and prepare a presentation on the digital transformation of a traditional furniture company (It could be a real or imaginary company). Use IKEA as a reference point, but your ultimate goal is to create a digital strategy that brings even more value to the customers than IKEA does.

The furniture company you will be working with has been operating traditionally for decades, with a primary focus on brick-and-mortar retail stores. The company has managed to build a solid reputation for providing high-quality, durable furniture at affordable prices. Its current operations include manufacturing, warehousing, distribution, and in-store sales. The company has limited digital presence, with a basic website showcasing their products but without

e-commerce

capabilities.

Your task as a Digital Strategy Consultant is to design the company's digital transformation.

In your research essay, begin by drawing the company's current Porter's Value Chain. You may assume any additional information that you think is necessary but has not been provided.

Then, design the new value chain for the company after the digital transformation, highlighting the improvements and changes in each of the value chain activities.

Furthermore, your research essay should also address the change management aspect of the digital transformation. Consider potential issues such as employee fear of change and outline a strategy for managing these concerns. Discuss which change management model is most appropriate for the company's situation and explain how you will apply it. Finally, summarize the importance of change management in the context of your company's digital transformation.

In your presentation, showcase the key points from your research essay, emphasizing the proposed digital strategy and change management plan. Make sure to include visuals that help your audience understand the current and future value chains, as well as the change management

process.

As you complete this assignment, remember to consult relevant academic sources, industry reports, and case studies to support your arguments and recommendations. Your research essay should be well-structured, with a clear introduction, body, and conclusion. Keep in mind that you are expected to bring even more value to the customers than IKEA does through your proposed digital transformation.

Please provide information in 2500 words