Research Topic:

The role and impact of the packaging effect on consumer buying behaviour.

Phase 1:Research Proposal- In this phase, you will select a Research Topic Area,

• conduct background research
• define/outline your research Approach/Methodology

Phase 2: Research Activity

In Phase 2, you will conduct research, analyze the data & insights you collect, and synthesize them into key findings (the "aha" moments).

Phase 3: Prepare/Write Insights + Translate into Strategy

Lastly, a summary of your key findings and develop marketing strategy recommendations with a focus to drive for business impact.

Format:

The final report should be 10-12 pages and include the sections outlined below:

1. Introduction
2. Background: A statement of the marketing problem that needs to be solved
3. Methodology: A description of the methodology used for the research
4. Detailed Findings: Thorough analysis of both the consumer behaviour issue and the findings of the research. This section may include charts/graphs if they are used appropriately.
5. Recommendations: Prescribe marketing actions based on the analysis
6. Appendix: This section contains information that is not essential to the essay, but supports analysis and validates your conclusions. It should contain elements such as Reference Citations