. Resolve a case studyofBurger King.

In the fast food burgers business, French fries are perhaps more important than the burgers themselves. System wide, Burger King sells 56million orders a Frenchfries every month_ one order of fries for every two customers. But nothing is exempt from the impact of marketing environment forces. As health trend drove some companies to cut back on fatty foods Burger King saw its French fry sale dip.

So Burger king decided to let people have their fries and eat them to. To bring health conscious customer back to the counter, Burger King introduce Satisfries _ French fries with thirty percent less fat and twenty percent fewer calories than its regular fries. In a product category that has seam little if any innovation , satisfier could be a game changer. Still, reduced fat and calories may not be enough to make a difference to health food lovers. And at thirty to forty percent more per item, satisfiers may end up as a little more than a fry fiasco.

Answer the following questions

(a).considering marketing environment forces, describe how Burger King went about developing its new Satsfries? (5)

(b). with Satisfries, has Burger King truly created customer value, or is it just chasing trend? Explain