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Resource Quality. (35 Points) In both your textbook and in our online modules we consider business resources. The resource-based view (RBV) framework by Jay Barney
Resource Quality. (35 Points) In both your textbook and in our online modules we consider business resources. The resource-based view (RBV) framework by Jay Barney (sometimes considered the VRIO model) represents a useful way for business leaders to think about the quality of resources (internal factors under control of leadership that creates superior performance (or not). Provide a detailed explanation of what is a resource based view? How do business leaders use a resource-based view to assess that businesses ability to compete? Use Sony as the company: Are Sony's resources valuable in the sense that they enable the organization to exploit opportunities and counter threats in the external environment? Are needed resources rare? If they are not rare and rivals also have access to them, they cannot be a source of competitive advantage. Consider Sony and determine if the valuable and rare resources of the company are inimitable? Put differently, are they easy or hard to copy? [To answer this part, you will need to do so basic analysis on your company through online resources.]
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