Resources and Capabilities:

1- Discuss in details which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)?

2- Share an example of a company whose strategy has been based upon the external market and one that is based on a set of capabilities.

3- Discuss in details how the external environment or resources and capabilities offer a sustainable competitive advantage and generate profit in each case.

Required:

1- Use this reference: Grant, R. M. (2019). Contemporary strategy analysis. John Wiley & Sons

2- Chapter 5 Analyzing Resources and Capabilities in Contemporary Strategy Analysis. Reference (Grant, R. M. (2019). Contemporary strategy analysis. John Wiley & Sons).

3- Grzegorzek, J. (2021). Internal & external business environment. Super Business Manager. https://www.superbusinessmanager.com/internal-external-business-environment/

4- One Strategy. (2021). Business internal environment analysis. https://onestrategy.org/business-internal-environment-analysis/

5- Azim, M., Lewandowski, D., Panikkar, R., & and Xiao, L. (2022). How good are your internal operationsreally? McKinsey & Co. https://www.mckinsey.com/capabilities/operations/our-insights/how-good-are-your-internal-operations-really

6- Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

please provide at least 4 reference (peer-reviewed), and text-citation which is highly recommended, limited of 600 words.

please provide brief introduction and conclusion regarding Resources and Capabilities.

Please provide brief about the chosen company.