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Hope's Home is a non-profit organization that provides inclusive care for kids with complex medical and typical needs. They help their children grow, learn and thrive, while giving them the medical attention they need in Regina, Warman, Prince Albert, and Saskatoon for over a decade.

When looking at a SMART communication plan for an organization such as this, the main target audience would be parents and healthcare providers. Making sure parents with children who might need additional support get it, as well as that healthcare providers are aware of the service Hope's Home provides. The purpose of the communication should be to inform. Many parents are hesitant to "give up" their children to others, but don't have the time or qualifications to support their kids in some situations. That is why it is so important to make parents aware of what actually happens at Hope's Home, and why it would benefit their child. The goal of informing should be to increase the number of inquiries received from families in Saskatchewan who have children with complex medical needs. To do this, Hope's Home should look at creating targeted messaging that speaks directly to the needs of families who have children with complex medical needs, and by promoting this messaging through targeted digital advertising campaigns and outreach efforts to healthcare providers and relevant support organizations. The objective of this is to increase awareness of Hopes' Home's programs and services among families in Saskatchewan who have children with complex medical needs, and to help the organization fulfill its mission of providing high-quality care and support to families who need it most. Hope's Home should look at achieving this SMART communications plan within the next six months to allow for an evaluation on the effectiveness of the approach and to make adjustments as necessary.