respond to Brittney's international marketing challenge's: There can be many challenges when trying to enter the global market. If the simulation were based on the real-world, would-be competition would be the main thing as a challenge. Many large corporations are established in the industry and their branding has been tested with success. A company must consider the preferences of the region to ensure their product or service meets what the consumer is looking for. Cultural barriers alone of operating in 4 different countries would make logistics for our management team very difficult According to Beck et al. (2015), Commitment exerts a stronger effect in cultures that tend to value status hierarchies and emphasize the importance of allegiance customs would have to be acknowledged such as, cultural attitudes towards Americans, and the language would make it very difficult. We would have to work with interpreters, or a higher management that can communicate in English